At Luxottica Days, a strategic weeks-long triannual event that takes place in Milan, top customers from all over the world are invited to immerse themselves in unique brand experiences, preview the newest products and explore the latest trends and innovative technologies in the eyewear industry.

Partnering with Trade Marketing in Milan, I led the design of Costa’s thematic booths from creative briefing through to project completion, increasing awareness and elevating brand presence globally through visual and interactive storytelling.

CREATIVE BRIEFING | DEVELOPMENT OF TRAINING MATERIALS + VISUALS

PRODUCT MERCHANDISING | PROJECT MANAGEMENT + EVENT LOGISTICS