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Costa launched its first global consumer brand campaign,

"FOR THOSE WHO NEED WATER TO BREATHE,"

designed to attract water loving, dedicated consumers beyond the brand’s historic market of fishermen. Running in the US, Canada, Central and South America and Australia, this new campaign was aimed at consumers who want their eyewear to reflect their love for adventure and water activities.

DEVELOPMENT OF TRADE MARKETING MATERIALS

FOR KEY ACCOUNTS

OOH

WINDOW SIGNAGE

POINT-OF-SALE DISPLAYS

RETAIL TRAINING MATERIALS

COSTA RSA MOBILE TRAINING TOUR

Developed concept and led management of first-ever mobile training tour. The 12-week activation was designed to amplify brand recognition on the West Coast and to further educate retail sales associates (RSA's) on all things Costa. The development of brand love and retail engagement was a natural catalyst to an increase in sales, with accounts seeing a lift of at least 11% within six months post-visit.

To help create more meaningful connections between RSA's and the Costa brand, we immersed them in the national brand campaign by creating custom lanyards.

TALENT SCOUTING | TOUR SCHEDULING | DEVELOPMENT OF TRAINING MATERIALS

EVENT + LOGISTICS MANAGEMENT | REPORTING